Estate, Herefordshire

The estate started their diversification into hospitality by creating a restaurant in the old brick barns of a Georgian farmyard. When this became a success they extended their plan for the future by building a contemporary wedding and events venue plus boutique hotel alongside the old buildings. Their concept for the new build gives a nod to the traditional use of the place by drawing heavily on the design of modern farm buildings, giving the sense of a farm barn location but with high end and modern interiors.

As part of the estate forestry works, they were forced to clear a sizeable area of woodland affected by ash die back. This open space has an almost outdoor cathedral quality – soft, quiet and calm – and the owners wanted to share this with their guests. 

They asked me to help them develop a conceptual design for a satellite venue for short term use with a relaxed and casual feel with a high end finish, to complement the main wedding and events hub. Their main requirement was for a shelter of some form with a light touch to the environment.

  • Simple structure for multiple uses such as alternative breakout space and lunch venue for meetings held in the main buildings; retreat weekends; casual dining; casual weddings and birthday venue.
  • Daytime and evening use but not overnight
  • Season: March-September, when weather is not too bad
  • Provide light touch landscape design and management plan
  • Locate shelter within the space
  • Design concept for shelter, main requirements:
    • Maintain a visual and sensory connection with the surrounding woodland
    • Protection from wind, rain and sun
    • Secure
    • Able to accommodate up to 40 people sitting
    • Flexible internal layout
    • Provision of off-grid heat, hot and cold water, lighting, toilet facilities, kitchen facilities
    • Inspired by the rustic setting
    • Compliment the high brand quality 
    • Incorporate estate materials and human resources
    • Holistic design that can be added to over a few years to grow with the business 
  • Site also required:
    • Secure storage – shipping container acceptable if screened
    • Flexible outdoor seating arrangements
    • Low key, low energy outdoor LED light
    • Firm, low-key footpaths – woodchip finished as a minimum
    • Sense of arrival 
    • Retention of brambles and woodland edge feel of the clearing
  • Style will be rustic in nature inspired by its woodland setting and will compliment the high-quality of the existing venue
  • General feel is
    • Rustic but not rough
    • Aspirational destination
    • Relaxed and eccentric
    • Needs to be nimble
    • For the curious
    • Idea generator space
  • Blurred boundaries of brambles around the clearing will be retained enabling the curious to walk the tracks into the woods
  • Size: approximately 1acre
  • Woodland environment with established woodland habitats and networks
  • Conceptual design only